Nice to meet you.
If you're looking for fresh, innovative marketing idea that deliver tangible ideas but don't have the internal capability, or have an important deadline to hit and need some extra resource - we can help. We are here to help medium sized businesses grow by offering senior marketing expertise for the length of time you actually need it.
Think of us as your virtual marketing team. We'll identify your marketing needs, develop the strategy and the tactical plan. And if you need help to roll it out, we can do that too.
WHAT WE DO:
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Marketing strategy
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Marketing & brand plans
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Product launches
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Campaign development & management
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Marketing projects
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Event management
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Rebrands
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Activations
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Establish, manage and develop a marketing team
WHO SHOULD USE US?
We love working with passionate companies that are looking for results, know what they need to achieve and want to work with someone who has their best interests at heart.
Speak to us if:
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You've done a bit of advertising and dabbled in social media, but results are stagnant or going backwards
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You have a team of 'doers' but no real long term plan
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You're trying to do a lot of things, but want to focus on what will really shift the dial
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You're launching a new product to market and want a kick-ass plan to make it stand out
HOW DOES IT WORK?
INITIAL CHAT: A complimentary initial 30 minute call or meeting to discuss your business pain points. This helps us assess what you're trying to achieve, and make sure we are the best fit to help your business.
DISCOVERY: A more indepth meeting with key stakeholders to understand the job to be done.
RECOMMEND: We'll provide a recommended approach. This may be a project fee, time-bound contract or report and action plan.
ACTION: We will agree on deliverables and get to work.
ABOUT
My name is Stephanie Quantrill
Hi there - I’m Steph and the founder of Cue Marketing. I started this business to help companies solve their marketing problems, because I love my craft.
Over the last 20 years, I’ve worked on some of New Zealand’s most respected and well-known brands - from Line 7, to Bendon through to service providers like Konica Minolta & Spark. I know a thing or two about alcohol, having been the custodian of large brands like Corona, Peroni, Grey Goose, Bombay Sapphire, Asahi & Mac’s.
I’m an expert in brand identity - having managed at least five brand refreshes that have improved awareness, sentiment and grown share. I believe in the power of long term brand building and have all the tools and experience to help clients realise their vision.
As a people person, I love coaching and developing others - if you need someone to either set up or guide a team- that’s my jam.
If you work with me, you’ll find me to be passionate, genuinely interested in solving your problem and flexible enough to find ways to make it happen.
I look forward to hearing from you.
Let's chat
FAQ's
What's a fractional marketing?
It simply means you outsource a 'fraction' of your department - i.e. marketing, to a part time specialist.
You get someone with senior exec level experience, who can come in and manage a marketing project or problem for a period of time. The aim is to get the benefit of someone senior, without committing to a full time hire.
A fractional marketer can:
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Identify areas for growth
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Build a marketing plan
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Develop a budget
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Build a channel plan
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Recommend agency partners
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Oversee agencies, partners and stakeholders
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Establish, manage and develop a marketing team
What does it cost?
We start with an initial consultation which is free, to understand what you're looking for.
From there, we can work with you on an hourly rate basis with an agreed Scope of Work or agree a set project fee. We can also look at retainer fees if you're looking for a regular resource for a period of time.
We understand the concept of a budget, so we will provide you with a quote that delivers value for the job to be done and agree outcomes before commencing work.
Do you have a specialist area?
Businesses that sell direct to consumers is the area we have the most expertise and can hit the ground running in. That doesn't mean we can't help if you're B2B. We'd start with a chat and go from there.
This is not a one-trick pony show specialising in a single marketing tactic like SEO/SEM Google AdWords. We will look at the whole picture for you and provide a recommendation specific to your business.
Cue Marketing has solid experience in FMCG, Retail, Telco, Fashion & Sustainability.